Only 48% of Data Professionals Trust the Accuracy of their Data

Even though I’ve been a data management professional for 30 years, this story in Analytics Magazine was an eye opener. Don’t get me wrong. I get calls all the time from people who don’t trust the data they’re working with. But, 48% is pretty stark when one considers the large scale implications of using information you can’t trust to make important decisions.
 
48% should be a number that humbles us all. For decades, those of us in the information management world have asserted “garbage in, garbage out”. But, truth be told we can’t simply blame shoddy data input for lack of accurate information. User input is definitely one factor, but there’s more to the problem.

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